Chase Snider

Chase Snider accepts new role with ALSAC/St. Jude

 

digital explorer

Chase snider

 
Chase Snider stairs.jpg
 

 

WHO IS CHASE?

I am an explorer, an innovator, a nerd for making decisions based on Big Data and passionate about the people and projects that shape my world. Born and raised in Springfield, Missouri, I have an appreciation for the core values (say what you mean and mean what you say) that drive my decisions. However, as an avid traveler, I embrace a broader understanding for the unique backgrounds and characteristics that are being brought closer together than ever before in our connected global community.  I attended Drury University where I expanded my understanding of emerging leadership principles and graduated with my business degree from the Breech School of Business.

 
 
 
 

Experience

The e.w. Scripps company, central digital leader - radio division

May 2016 - AUGUST 2018

  • Oversee day-to-day corporate digital initiatives as well as the strategy for Scripps Radio long-term digital goals

  • Support and develop unified digital business strategy among 34 market- leading Radio stations across the United States to drive audience growth and revenue results

  • Work with local staffs to plan and execute strong digital content to be promoted on air

  • Partner with Engineering, UX, Project Management and QA teams to oversee platform development and rollout.

  • Manage in-market digital staff across 34 stations including scheduling, annual performance reviews and setting objectives

  • Oversee a wide range of strategies from the evolution of our consumer- facing websites and the local streaming experience across multiple platforms including Amazon Alexa and our national strategy for world-class events like the CMA Awards

  • Deliver ownership of the digital P&L across the division as well as participate with our C-level leadership team in making long-term strategic decisions

  • Partner with broadcast leadership and outside vendors to build sustainable digital business that provides value to audiences and clients

The e.w. Scripps company, Digital director - KMTV

September 2015 - June 2016

  • Designed and implemented Scripps Media digital strategies within budget requirements

  • Led the development and build the roadmap for overall digital strategy on both television and radio

  • Utilized analytic processes to ensure all digital initiatives are measurably optimized and meeting objectives

  • Drove new businesses to achieve digital revenue targets for the first time

  • Served as a liaison for digital efforts across both the CBS-affiliate and five market-leading radio stations

  • Set specific digital objectives, monitored progress, oversaw digital projects and ensure web best practices are met

  • Ensured smooth operation for all digital tools and applications (e.g. website, blogs and social media)

  • Trained internal teams to use digital technologies and collaborated with teams to ensure brand consistency

mister car wash, national social media coordinator

may 2011 - 2012

  • Monitored national social media accounts and responded to comments (where necessary) and directed messages in a timely, professional and friendly manner

  • Coordinated with the corporate team in Arizona to bring the fastest growing car wash company in the United States a social media solution for over 75 locations

  • Continued to implement and manage a developing pay-per-click campaign through Google AdWords

  • Tested and reported on in-market campaigns as requested

  • Participated as a member of the administrative team in the Springfieldmarket to engage at community events

 

Let's get social: 

In The Headlines
Experience is not what happens to a man; it is what a man does with what happens to him.
— Aldous Huxley
 

Education

drury university

B.S. management

Graduated August 2018

 

kickapoo high school

honors diploma

Graduated May 2011

 

 

community

St. jude children's research hospital

Walk/Run Strategic Committee 2015-present

Lost and Found Grief Center

Young Ambassadors Board 2016-present

Lost and Found Grief Center

Run and Remember Executive Committee 2012-present

 

Contact

Email: chase@chasesnider.com
Phone: 417 631 9780
Address: Springfield, mo